TAG is a digital social technology and GovTech solution that drives digital transformation in municipal public management by integrating data from the education, social assistance, and health sectors. With a focus on smart intersectorality, TAG promotes data-driven and evidence-based management, generating strategic intelligence to support effective decision-making and strengthen public policies aimed at the protection and development of families.

Aligned with the principles of smart and human-centered cities, TAG puts innovation at the service of equity, social protection, and the creation of fairer and more

connected communities.

Current Status

TAG is constantly evolving, keeping pace with the contemporary challenges of public management and smart cities — those that place people at the center, value innovation, and respect territorial diversity. So far, TAG Educação has been successfully replicated in 62 municipalities across 10 Brazilian states.

We are currently in the validation phase of the full social assistance module, which includes CRAS, CREAS, Casa Lar, and the Tutelary Council, and its integration with the education module, which is already fully implemented.

More than just a technological tool, TAG connects information from different sectors, automates processes, and enhances the responsiveness of municipal public management. By generating intelligence more efficiently and promoting seamless intersectoral coordination, it strengthens social protection networks and places families at the heart of decision-making.

That’s why each new TAG feature is born with a clear purpose: to transform data into concrete actions that impact lives.

If your city is also seeking integrated, human-centered, and evidence-based solutions, TAG is ready to be your ally.

Let’s work together to build a more efficient, fair, and inclusive future.

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Historic

The development of TAG began in 2011 and all features were built in a participatory manner, involving THP researchers and technicians from the administrative area of municipal schools in Santa Luzia do Itanhy. The system is licensed as open source (GPL license) and our proposal is that, once implemented, there will be no additional costs for maintenance and version updates for the municipalities. As the data is stored in the cloud, the system also allows interoperability between municipalities, so that if a student moves from one municipality to another, which also uses TAG, the student’s data can be transferred to the base of the new municipality.

The first version for education was ready in 2013 and, at the end of 2014, the TAG was selected by the Brazilian Ministry of Education (MEC) to be included in the Educational Technologies Guide, which is a recommendation from the MEC for educational solutions for States and Municipalities. The system includes multiple functionalities, such as registration records, attendance, grades, meals stock control, electronic diary, extraction of reports and also supports the management of conditionalities of the federal Program “Bolsa Família”, in addition to being integrated with EducaCenso, from MEC. Right at the beginning of the development of the education version, we also worked on generating an initial health version, due to Hb Social Technology. This version allows recording data on students' weight, height and hemoglobin level, making it possible to assess malnutrition or obesity, by calculating the Body Mass Index, and whether the student has iron deficiency anemia, in addition to managing the entire campaign for diagnostic and treatment of anemia. More recently we began to build the social care module, which in the case of small municipalities has units from CRAS (Social Assistance Reference Center), CREAS (Specialized Social Assistance Reference Center), “Casa Lar” and the “Conselho Tutelar”. This module was ready in 2023 and we began testing its use in 2 municipalities in Sergipe, with the expectation that we can soon make it available to all municipalities that use TAG education. In parallel with the development of the TAG system, in 2022 we began the development of a hardware, called Cortex, capable of centralizing all data processing in public schools, operating both online and offline, collecting information from devices that have access to TAG through a local network and sending it to the municipality's database, making it possible to overcome barriers such as lack of or low-quality Internet connection, still present in many Brazilian schools.