

LuCA (Light, Camera, Action) is a Social Technology aimed at training teenagers and young people in audiovisual language.
Current Status
LuCA, through the 3D production development center Mangrove Motion Graphics, developed the Cineminha Network. In 2025, in partnership with the Sergipe startup VIXE, the project is presenting the children's cinema circuit ReCí 2025. This initiative aims to promote a unique and enriching experience, where children from different villages will have the chance to watch films written by colleagues in the community and other short films.










Historic
The development of LuCA began in 2017, based on the systematization of the previous experience acquired with the Art with Science project, carried out between 2010 and 2014, whose proposal was to train high school students in the production of audiovisual learning objects, with creation and editing workshops of videos, photos, podcasts and texts. The idea was that these learning objects could be shared, under Creative Commons license, with students and teachers from other public schools, through the Guigoh digital platform, also developed during Art with Science project. Based on this previous experience, over the first two years, LuCA students produced 5 short films and we prepared the first reapplicators to begin the scaling process.
In 2019, the methodology began to be reapplied, with more advanced students acting as instructors in introductory cinema, photography and video workshops, also covering notions of scripting and audiovisual production. That same year, the most advanced students formed a work group, in partnership with participants from LiLo Social Technology, and together they created and produced 13 episodes of the series “1 Pé de Banana Nanica”. From this experience, students were able to experience all the processes of creating an audiovisual work, from scriptwriting and dramaturgy, to scenography, lighting, costumes and production. In 2020, due to pandemic restrictions, no new classes were opened. However, a group of students took advantage of the opportunity and opened the first audiovisual startup in Santa Luzia do Itanhy, in this case the production company Vixe Filmes, which carried out important productions throughout the year. The year 2021 was marked by reapplications in new villages and the production of a series of audiovisual video classes to support the reapplication process. Furthermore, LuCA counted on the participation of photography director Anderson Craveiro in the production of a short film, with a script produced by the students themselves. Also, an introductory class on Motion Graphics and 3D Animation was opened, in order to work on movement with graphic design through animation, merging design and cinema concepts. In 2022, LuCA expanded its activities to focus on Motion Graphics, offering a new class with an emphasis on scriptwriting and animation history, as well as technical workshops for advanced students, resulting in the production of a short film and the creation of the MMG (Mangrove Motion Graphics) center. In 2023, the project launched its first booklet to facilitate reapplication in other locations and trained 60 young people in audiovisual production, photography, and scriptwriting, with immersions in Santa Luzia do Itanhy/SE. This resulted in the creation of 5 short films and the Cineminha do Itanhy, a film club for screening children's films, providing educational and creative experiences for children. Continuing its activities, in 2024, LuCA organized technical workshops specialized in 3D Production, training new protagonists in audiovisual techniques, who after the training path developed the startup “Pixel ao Cubo”, focused on the production of 3D products using plastic parts that fit together. In addition, a virtual exhibition was held with 20 3D render-arts, hosted on the free online platform “ArtSteps”, which allows the creation of galleries. This tool made it possible to set up an interactive exhibition, simulating a physical art gallery, accessible to anyone with an internet connection, anywhere in the world. Two film clubs were created in villages in Santa Luzia do Itanhy/SE, benefiting 141 students from the municipal school system. This initiative mainly aims to educate the public and presented 18 short films.

Results

707
Indirect beneficiaries
15
Trained reapplicators
5.800
People indirectly benefited from productions
Recognition

The Lift-Off Season Award (Sound Design Category) and nomination for the Caruaru Film Festival, with the short film “O Repto”.
Gallery
Interaction with others projects




