JIRO is a Social Technology in the area of tourism of experience that values local potential, identifying and supporting business ideas with the potential to become micro tourism enterprises, all mediated by a digital platform.

Current Status

In 2025, the project launched the JIRO app, designed for the commercialization of tourism products and services. The digital platform integrates essential features, including detailed registration of tourist experiences, georeferenced location information, pricing details, and availability indicators for booking confirmations.

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Historic

In 2021, JIRO began its activities raising awareness and reaching out to microentrepreneurs from 4 municipalities in the state of Sergipe: Santa Luzia do Itanhy, Indiaroba, Estância and Barra dos Coqueiros. Using a methodology that valued the characteristics of the beneficiaries and local identity, 24 selected small businesses participated in training in the areas of entrepreneurship, financial education, audiovisual and basic English, in synergy with other Social Technologies already developed by The Human Project. The objective was to add value to existing tourist experiences and develop new possibilities, through quality audiovisual recordings, scripting and storytelling of the products and services offered, qualified service to welcome foreign customers, and business management skills.

This work continued, and by the end of 2022, the project launched the first version of its website, developed in partnership with students from CLOC, to promote the mapped tourist experiences integrated into the JIRO network. In 2023, JIRO expanded its reach to include the municipalities of Itaporanga d’Ajuda and São Cristóvão, offering three structured tourist routes, along with a variety of small businesses integrated into its network—ranging from visual artists and artisans to flour houses, agriculture, culinary experiences, hiking trails, inns, and more. To promote the mapped activities and attractions, the project invested in outreach through the Instagram platform. In addition, the beta version of the app was made available for testing, and the JIRO business model began to be structured in partnership with Bemtevi. In 2024, the app welcomed new participants, bringing the total number of featured attractions to 36.